Overcoming the Fear of Change – Practical Business Management Tips that Lead to Progress

October 4, 2012 7:50 pm

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It can be easy to become complacent when your business reaches a certain level of measureable success. After all, if it isn’t broken don’t fix it, right? Although that is a good mindset to have if you’re okay with mediocrity, if the goal is continual growth you may want to rethink your approach. If you “quit while you’re ahead” you can be sure that eventually a competitor will come along that has higher ambitions, and before you know it your clients could be leaving in search of more innovative and affordable solutions. The following practical business management tips can help you overcome your fear of change and make news-worthy progress.

Use Analysis to Determine When and What Changes are Required

Competitive analysis combined with self criticism can tell you a lot about what you’re doing wrong and how you can outdo the competition. Use advanced web analytics and keyword research tools to identify key lapses in your company’s advertising and sales strategies. Even if you run an offline business, studying the tactics of online companies in your niche can provide a lot of valuable insight.

Are you targeting the right search phrases and using effective wordage in your ads? Is your site design hurting your conversion rates? What are your competitors doing that you are not? All of these questions can be answered through resourceful and persistent analysis. When you know what you’re doing wrong, what needs to be done to fix it, and the exact results you’re going after, the fear of change is converted into the motivation to proceed.

Implement Incremental Adjustments and Monitor Progress

Once you’ve become proficient with analysis, or have hired some who specializes in this field, it’s important to make changes in small increments. This will allow you to study the effects of each adjustment and determine whether to stay the course or go back to the drawing board. Adversely, if you make a lot of changes at once it will be much more difficult to tell what was responsible for your success or failure in retrospect. Hire an accounting firm or take a course in business accounting to gain a better understanding of how your company is performing on a monthly and quarterly basis.

Give Your Employees the Opportunity to Voice their Opinions

Sometimes the best thing you can do is take advice from the people who actually keep your company running – your employees. They work with clients and observe market conditions on a regular basis, so they’re probably in the best position to make informed recommendations. Give them a venue to express themselves by holding staff meetings on a weekly or monthly basis. This will not only give you a diverse range of input to consider, it will also give you a chance to judge the competence and determination of each employee.

Allan Keaney is an experienced web author specialising in business management and debt recovery. His work has been featured on a number of prominent blogs and he’s collaborated with several industry-leading companies, including Real Business Rescue, the UK’s top insolvency firm.Overcoming the Fear of Change – Practical Business Management Tips that Lead to Progress, 4.5 out of 5 based on 2 ratings

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